Bhutanese are getting more resourceful when it comes to
naming; be it a person’s name or a name for their business entities. In the eighties and early nineties there used
to be a shop by the name “New Ideas”, located at the heart of Phuentsholing
town. Lots of criticisms were directed
at it, accusing it of not conforming to the traditional name. To this effect an article even appeared in
the opinion column of kuensel.
But today the trend seems to have changed drastically. People are getting lots of “new ideas” and
they are getting more imaginative by the day, when it comes to naming. One noticeable change is in the moniker of
people, which are getting complicated and some of them even sounding like
tongue twisters.