Bhutanese are getting more resourceful when it comes to naming; be it a person’s name or a name for their business entities. In the eighties and early nineties there used to be a shop by the name “New Ideas”, located at the heart of Phuentsholing town. Lots of criticisms were directed at it, accusing it of not conforming to the traditional name. To this effect an article even appeared in the opinion column of kuensel.
But today the trend seems to have changed drastically. People are getting lots of “new ideas” and they are getting more imaginative by the day, when it comes to naming. One noticeable change is in the moniker of people, which are getting complicated and some of them even sounding like tongue twisters.